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Tax: UK/US/UAE/KSA/EU · EU VAT & Cross-Border Rules · Card 004/010 easy

A retailer established outside the EU sells consumer goods by distance sale directly to private customers in the EU, with each parcel's intrinsic value declared to customs at no more than EUR 150, excluding transport, insurance and other charges shown separately on the invoice. Since 1 July 2021, if the retailer registers for the Import One Stop Shop (IOSS), what is the effect on VAT for these consignments?

  1. The retailer must still pay import VAT to customs on arrival in the EU at the rate of the member state of first entry, then reclaim that VAT later through the IOSS return
  2. IOSS applies automatically to every import valued below EUR 150 whether or not the retailer registers for it, since registration only becomes compulsory above that value
  3. IOSS only covers the customs duty on the consignment; VAT must still be collected separately by the delivery courier from the consumer at the point of delivery
  4. The retailer charges VAT at the point of sale at the rate of the consumer's member state, declares and pays it through a single monthly IOSS return, and the goods are then released at import without VAT being collected again at the border
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